• About Us
  • Advertise
  • Privacy Policy
  • DMCA
  • Contact Us
  • Follow on Google News
Friday, June 20, 2025
  • Login
Odisha Today
  • Home
  • Odisha
  • India
    • National
    • State News
  • World
  • Business
  • Education
  • Entertainment
  • Lifestyle
    • Health & Fitness
    • Travel
    • Fashion
    • Food
  • Tech
    • App News
    • Gadgets
  • Auto
  • Others
    • Sports
    • Agriculture
    • Science
    • Astrology
    • Finance/Money
    • Press Release
No Result
View All Result
  • Home
  • Odisha
  • India
    • National
    • State News
  • World
  • Business
  • Education
  • Entertainment
  • Lifestyle
    • Health & Fitness
    • Travel
    • Fashion
    • Food
  • Tech
    • App News
    • Gadgets
  • Auto
  • Others
    • Sports
    • Agriculture
    • Science
    • Astrology
    • Finance/Money
    • Press Release
No Result
View All Result
Odisha Today
No Result
View All Result
Home Lifestyle

BOOK DISCUSSION – Ganga: Reimagining, Rejuvenating, Reconnecting

Odisha Today by Odisha Today
February 14, 2022
in Lifestyle
0
Share on FacebookShare on Twitter

New Delhi: The much-awaited discussion on the book Ganga: Reimagining, Rejuvenating, Reconnecting was organised virtually by Rishihood University, City Book Leaders and Rupa Publications. The book is co-authored by Rajiv Ranjan Mishra, Former Director-General, National Mission for Clean Ganga, Retired IAS and Puskal Upadhyay, IDAS Financial Advisor, NDMC.

Apart from being India’s longest and most revered river, Ganga and her tributaries traverse eleven states and provide a livelihood to nearly 43 percent of Indians. Despite being so special, Ganga has been getting polluted, with its ecology and flow endangered. Many initiatives to clean the river ended up either being hugely inadequate or dismal failures. The dilemma before the new team of National Mission for Clean Ganga was not just the enormity of the task, but also have to bear the scar of past failures. This haunting legacy stayed with them every step of the way in their long, complex and daunting journey.

From the beginning, the team adopted a radically different and holistic approach to resolve the ‘wicked problem’ while dealing with multiple stakeholders and their clash of ideas on the road ahead. This insider’s account by two change-makers chronicles this long and complex journey so far transcending the challenges of over-abstraction of water, pollution abatement, bringing behavioural change, and making collaborative partnerships to achieve their goals. More importantly, it brought back some of the love and respect of the people for its Mother and Goddess. 

Shri Rajiv Ranjan Mishra, shared that the efforts for cleaning Ganga had been made for many years but the novelty of Namami Gange Mission was mainly in terms of its comprehensiveness and sustainability of efforts. “There was a shift from cleaning Ganga to Rejuvenating Ganga, a paradigm shift”, he added. He also spoke about the advantages he had in terms of adequate resources and freedom of taking prompt decisions. 

Shri Puskal Upadhyay its co-author, shared his experience of working on the project and the book reflecting his bond with Ganga. In his words, “once you connect with Maa Ganga, she transforms you.” Speaking about the uniqueness of Ganga waters he shared that it was not just a matter of faith but a study conducted in association with National Environmental Engineering Research Institute (NEERI) had also confirmed unique properties of its waters enabling Ganga to retain a near saturation dissolved oxygen state in spite of heavy pollution load. This is primarily attributable to existence of bacteriophages, effect of its flora and fauna in upper reaches and the minerals in its bed. 

Speaking about the role of villages in reviving Ganga, Rajiv Ranjan Mishra emphasized that making people aware about their livelihood being linked to river in rural areas was a very significant step. From building toilets to encouraging organic farming it is a very holistic approach. Even rural youth (trained as Ganga Praharis, NYK Ganga Doots and Ganga Mitras) came forward to preserve Ganga’s biodiversity by saving dolphins, turtles, cleaning river banks and protecting wetlands etc. Puskal Upadhyay added that in urban areas the threat to the river comes from the absence of people river connect but villages especially Ganga Grams could come up as ideal communities in sync with river and set example for urban areas. Taking up the challenge in villages would prevent worsening of situation unlike in urban areas.

Shri Mohit Gupta, coordinated the talk on behalf of City Book Leaders. He said that the book is a story of change. It shows how we can include every part of society to bring a change. He shared that his biggest take away from the book is that there is no bigger and better teacher than nature itself. Shri Sahil Aggrawal, CEO, Rishihood University congratulated the authors and said that the book is an eye-opener on the challenges of rejuvenating a massive river like Ganga. He added that the book also makes an interesting management case-study. He updated the audience on upcoming programmes on water issues in the university.

The authors are categorical that the task is not yet over, much more needs to be done. However, the successful journey so far, as demonstrated by the findings of this book, is a testament to the fact that a job well begun is not just half done, but also provides a road map for future successes.

The book is published by Rupa Publications. It is available on all leading online platforms and book stores.

Tags: City Book LeadersGanga: Reimagining Rejuvenating ReconnectingNational Mission for Clean GangaPuskal UpadhyayRajiv Ranjan MishraRupa Publications
Odisha Today

Odisha Today

Related Posts

Lotus Derma Botanics Enters the Skincare Arena
Lifestyle

Lotus Derma Botanics Enters the Skincare Arena

May 28, 2025
Tvara Superfood Launches India’s First Daily Seed Cycling Blends for Female Hormonal and Chakra Nourishment
Health & Fitness

Tvara Superfood Launches India’s First Daily Seed Cycling Blends for Female Hormonal and Chakra Nourishment

May 22, 2025
House of Jewels Rebrands and Launches Online: Vinaya Verma’s Side Hustle Now a Sparkling Digital Brand
Lifestyle

House of Jewels Rebrands and Launches Online: Vinaya Verma’s Side Hustle Now a Sparkling Digital Brand

May 21, 2025
Next Post

Ooka Radio opens the biggest captive audience platform for Independent Artist

CapitalBay.News Website Announce Brand Makeover

Dr. Nimesh Patidar: The masked face behind the Success of PATIDAR RAJWADI CHAI

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Recommended

The wait is finally over, Singer Ekam Bawa’s new Punjabi groovy song Adab Jatt is finally released today

4 years ago

Parvati Nair and Archana Gupta partner with DeSpace to launch their NFT collection

3 years ago

Vice President Shri M Venkaiah Naidu confers 67th National Film Awards

4 years ago

Ziqitza Limited Rajasthan – To Promote Healthy Habits and Encourage Good Mental Health of Employees

3 years ago

Categories

  • Agriculture
  • App News
  • Astrology
  • Auto
  • Business
  • Education
  • Entertainment
  • Fashion
  • Finance/Money
  • Food
  • Gadgets
  • Health & Fitness
  • Lifestyle
  • National
  • Odisha News
  • Photography
  • Politics
  • Press Release
  • Religion
  • Science
  • Social Work
  • Sports
  • State News
  • Tech
  • Travel
  • Uncategorized
  • World

Topics

actor Apollo Hospitals Artificial intelligence Bangalore Bengaluru Blockchain technology Cryptocurrency cybersecurity Delhi digital marketing digital marketing agency Dr. Jitendra Matlani Dubai Education Fairplay Gujarat Gurgaon Healthcare hospitality industry Hyderabad India Influencer Influencerquipo investment Kingston Technology K Raheja Corp Homes LANXESS Maharashtra memory products and technology solutions model Mumbai Music Industry New Delhi Noida Orissa Stevedores Limited partnership producer real estate research Sakra World Hospital Shan Se Entertainment Shantanu Bhamare Surat The Circle: Founders Club The Circle FC
No Result
View All Result

Highlights

Kingston Powers Tomorrow: Enabling the Future of AI with High-Performance Solutions at COMPUTEX 2025

Tvara Superfood Launches India’s First Daily Seed Cycling Blends for Female Hormonal and Chakra Nourishment

House of Jewels Rebrands and Launches Online: Vinaya Verma’s Side Hustle Now a Sparkling Digital Brand

Renowned Gynecology Hospital in Banjara Hills, Hyderabad, Sets New Standards in Women’s Healthcare

A Complete Guide to IVF Treatment Costs in Gurgaon

MarkSimpl Technologies: Redefining Trademark Protection with AI-Powered Intelligence

Trending

Public Bytes TV: Where Every Language Tells the Nation’s Story
Business

Public Bytes TV: Where Every Language Tells the Nation’s Story

by Odisha Today
June 7, 2025
0

New Delhi , | June 07, 2025: In a rapidly evolving digital age where information flows at...

Lotus Derma Botanics Enters the Skincare Arena

Lotus Derma Botanics Enters the Skincare Arena

May 28, 2025
Pahia: A Mohali-Based Startup Empowering Street Vendors with Technology

Pahia: A Mohali-Based Startup Empowering Street Vendors with Technology

May 23, 2025
Kingston Powers Tomorrow: Enabling the Future of AI with High-Performance Solutions at COMPUTEX 2025

Kingston Powers Tomorrow: Enabling the Future of AI with High-Performance Solutions at COMPUTEX 2025

May 22, 2025
Tvara Superfood Launches India’s First Daily Seed Cycling Blends for Female Hormonal and Chakra Nourishment

Tvara Superfood Launches India’s First Daily Seed Cycling Blends for Female Hormonal and Chakra Nourishment

May 22, 2025

About Us

Odisha Today

Odisha Today, digital news and story platform bring you the news, articles, stories, and opinions on the latest happenings worldwide covering various sectors like nation, politics, and governance, social sector, review, foreign affairs, defence and security, latest review, lifestyle, entertainment, sports, technology, auto sectors, education, business and start-ups updates, Agriculture, Science, finance, money, food, and culture, etc.

Follow us on social media:

June 2025
M T W T F S S
 1
2345678
9101112131415
16171819202122
23242526272829
30  
« May    

Category

  • Agriculture
  • App News
  • Astrology
  • Auto
  • Business
  • Education
  • Entertainment
  • Fashion
  • Finance/Money
  • Food
  • Gadgets
  • Health & Fitness
  • Lifestyle
  • National
  • Odisha News
  • Photography
  • Politics
  • Press Release
  • Religion
  • Science
  • Social Work
  • Sports
  • State News
  • Tech
  • Travel
  • Uncategorized
  • World

Recent News

Public Bytes TV: Where Every Language Tells the Nation’s Story

Public Bytes TV: Where Every Language Tells the Nation’s Story

June 7, 2025
Lotus Derma Botanics Enters the Skincare Arena

Lotus Derma Botanics Enters the Skincare Arena

May 28, 2025
Pahia: A Mohali-Based Startup Empowering Street Vendors with Technology

Pahia: A Mohali-Based Startup Empowering Street Vendors with Technology

May 23, 2025
  • About Us
  • Advertise
  • Privacy Policy
  • DMCA
  • Contact Us
  • Follow on Google News

© 2022 Odisha Today - Design and Developed by Brand Maker RD.

No Result
View All Result
  • About Us
  • Advertise
  • Contact Us
  • DMCA
  • Home
  • Privacy Policy

© 2022 Odisha Today - Design and Developed by Brand Maker RD.

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In